A brown belt for Big Guy – not that it’s important
Mon, 12/03/12 – 12:49 | Comments Off

It was testing week in karate and, as usual, Big Guy was under the gun. Not as much as he used to be, when he didn’t have a clue and had to frantically cram, but …

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Food

Picky eaters and allergy-safe cooking — the two aren’t necessarily unrelated.

Girl Gone Wonk

From policy to politics, this rant’s for you.

News

The day’s events in a family way — unless something else amuses me.

School days

From preschool to kindergarten — so far

Simple Gifts

Inexpensive homemade gifts, creative parties and low-cost projects, for Christmas and beyond. Many are easy enough for children to help.

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Articles tagged with: advertising and marketing

When Dora is outlawed, only outlaws will wear Dora
Thursday, 6 Jan, 2011 – 18:16 | Comments Off
When Dora is outlawed, only outlaws will wear Dora

The guys’ backpacks are camouflage. Their lunch boxes, though, are Buzz Lightyear. We have a camouflage model left over from last year, and since only one guy takes his lunch these days that means they’d …

A SWAT for an offer that’s really not
Thursday, 18 Nov, 2010 – 19:09 | Comments Off
A SWAT for an offer that’s really not

I know drugstores.com. Know it well, in fact, since moving to Fort Irwin, a place where even over-the-counter kids medications can be hard to come by.
Several times a year I load up the cybercart with …

Tired of hearing about Danica? Then quit talking about her
Monday, 22 Feb, 2010 – 19:51 | 2 Comments
Tired of hearing about Danica? Then quit talking about her

First rule of complaining about media coverage: Whether it’s a philandering golfer or a foot in mouth and ink on hand politician, if you’re sick of hearing about someone don’t say something that’s going to …

A SWAT for tearing down the walls between advertising and news
Thursday, 3 Dec, 2009 – 22:11 | Comments Off
A SWAT for tearing down the walls between advertising and news

Once upon a time, in a land long ago and far away, news was news and ads were ads and never the twain did meet.
Oh, sure, the advertisers would try and occasionally succeed. I can’t …

Relax, bloggers. The media are not out to get you
Wednesday, 18 Nov, 2009 – 23:17 | Comments Off
Relax, bloggers. The media are not out to get you

I suppose it’s human nature for defenses to go up in the face of criticism.
But still, it’s perplexing when those being criticized – or even mildly questioned – still are lashing out almost two months …

It’s beginning to look a lot like Christmas – like it or not
Sunday, 15 Nov, 2009 – 22:00 | Comments Off
It’s beginning to look a lot like Christmas – like it or not

You know retailers are starting to get obnoxious about rushing the Christmas shopping season when even a 6-year-old picks up on it.
“Look at that Christmas tree,” Big Guy said, gesturing at the display front and …

Food for thought, but not for healthy bodies
Monday, 26 Oct, 2009 – 23:12 | Comments Off
Food for thought, but not for healthy bodies

E tu, Cheerios?
I don’t know why I’m surprised. Everyone’s doing it, because children’s cereal is such a lucrative market. I knew you’d jumped the shark with Honey Nut Cheerios, but at least you were up …

The answer to marketing to kids: Parents
Monday, 28 Sep, 2009 – 23:09 | Comments Off
The answer to marketing to kids: Parents

I’ll admit it: The commercial where stoic, pseudo-intellectual teens take turns replacing body parts with Fruit by the Foot is funny.
I’ll also admit that it started the guys clamoring for Fruit by the Foot with …

Sure, teens text. But not nearly “everyone” yet
Wednesday, 26 Aug, 2009 – 22:04 | 2 Comments
Sure, teens text. But not nearly “everyone” yet

Has your teen been on your tail for unlimited texting because “everyone” is doing it?
Au contraire, you can say. Only 38 percent of your friends text daily. In fact, you can add, 42 percent have …

How marketing creeps into the kitchen cabinet
Monday, 13 Oct, 2008 – 11:20 | Comments Off
How marketing creeps into the kitchen cabinet

Some things simply sneak into your life when you’re not looking. Kind of like that stealth move-in a boyfriend pulled once. It started with a razor, morphed into “I’ll just throw my laundry in with …